Build Quality Backlinks to Your Website

The biggest drawback to a niche site is it depends too much on the search engines. Yes, Google can generate a lot of traffic. But it also sucks to see this traffic go bye bye when they decide to do an algorithm change.

For instance, we’ve seen four major changes from Google in the last two years:

• The Panda Update
• The Penguin Update
• The Exact Match Domain Update
• The Disavow Links Update

The purpose of these updates is to remove or penalize poor quality sites from their search results.

Now, one of the techniques Google uses to filter out the ‘bad’ websites is to look at their backlinking pattern. In layman’s terms, backlinks are the quality and quantity of links that point to your website. So a link from CNN.com is way better than 100 from sites like bobsfriedchickenshack.com.

Moreover, there is a ton of misinformation about "backlinking". Many people recommend techniques like article spinning, forum profiles, link wheels, link pyramids, and social bookmarking.

Once upon a time, these worked. But Google has cracked down on any site that uses these techniques.So bottom line... You need backlinks. Just make sure you’re focusing on quality over quantity.

Okay, that’s the end of my sermon.

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